Gap report
Where your segments
stop matching reality.
Six questions across how you define your segments, whether you have tested them, and how you prioritise between them. Scored separately, because a company can be rigorous about one and guessing at the next.
Six questions, three dimensions
Where belief and
data diverge.
Answer for how things actually are, not how they are meant to be.
Close the gap
Know who you are
really selling to?
A gap between what you believe and what your data says is a research question. The New Market Entry Sprint answers it and builds the campaign that follows.
See the New Market Entry Sprint→