Map the current motion
How you reach customers today, documented rather than assumed.
Sprint / New market entry
Entering a new market shouldn’t end
with a report nobody reads.
A sprint that turns market analysis into a running pilot: audit your current distribution motion against the new segment, pick the channel most likely to work, and build the campaign that gets your first real signal.
Sprint scope
Build-and-handoff. Two sprints a month.
Who it is for
For established companies whose distribution engine does not transfer.
You have a working distribution engine and are evaluating a new market, segment, or product line where that experience does not carry over.
Not for you if you are still deciding whether to enter at all (start with Research), or if you want ongoing agency-run growth for the segment.
What is included
Four moves, one running pilot.
Every step produces something you keep.
Test what transfers
We check what carries into the new segment. Usually something does not.
Pick the channel
We pick the channel with the best shot, picking up directly from existing research if you have it, or scoping that first if you do not.
Build the pilot
The actual pilot campaign, then a handoff working session with the team who will own it.
What comes with it
Included, not upsold.
- An executive briefing deck for internal stakeholders
- Priority scheduling for a research follow-on if the pilot surfaces a deeper need
Guarantee
We carry the risk of the system working.
If we do not deliver a completed market-entry plan and a running pilot within six weeks of kickoff, we continue at no additional cost until we do.
Two sprints a month, held separately from our other sprint capacity.
Start the sprint
Have a segment you
have not cracked?
Tell us the market you are entering and what you have already tried. We will recommend the leanest useful scope.
Talk to CorrosaLab→