Are you building a business
that will fail?

Company website

Market Sizing

• You know the actual size of your addressable market: a calculated number, not a guess.
• You’ve checked that number against a second, independent source.
• You know how big a slice of that market you can realistically capture in year one.

Customer Understanding

• You’ve talked to real customers about this problem in the last 90 days.
• You can describe your ideal customer’s actual buying trigger, not just their demographics.
• You know why customers pick you over the next-best alternative, in their own words.

Sustainability / Compliance

• You know which regulations or compliance requirements apply to you in your target market.
• Your unit economics work without a subsidy, discount, or one-time grant propping them up.
• You have a plan for what happens if your biggest customer or channel disappeared tomorrow.

Positioning

• You can state your positioning in one sentence a stranger would understand.
• Your positioning is actually different from your two closest competitors’, not just phrased differently.
• You know the one thing you’d never compromise on, even to win a deal.