Is your reach a system,
or an accident?

Company website

• You post under your own name (LinkedIn/X), not just the company account, at least weekly.
• You’ve personally DM’d or emailed 20+ potential customers in the last 30 days.
• You have a free resource that captures an email before any sales conversation happens.
• Unconverted leads get followed up with on a fixed schedule, not “whenever you remember.”
• You’ve asked 5+ past customers for a referral or warm intro in the last quarter.
• You show up somewhere your ideal customer already spends time, like a community, podcast, or niche forum, not just your own channels.
• You have one reusable outreach template you send from, instead of writing every message from scratch.
• You know which channel each lead came from, not just a total count for the month.
• You’ve tested at least one new distribution channel (paid or organic) in the last 90 days.
• Someone other than you is responsible for keeping outreach moving, so it doesn’t stop the moment you get busy.